Ideation is the process of forming and relating ideas. It is a concept utilized in the study of new product development, creativity, innovation, design thinking and concept development. The term ideation (a portmanteau created from the words 'idea' and 'generation') is often used interchangeably with brainstorm.
Several large companies, like Dell or Best Buy, have opened up this process to their consumers, inviting anyone to raise new ideas for possible company products using a dedicated idea management software open on the internet.
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